Web Marketing
Specializing in cutting edge Web marketing, at Elm Creations we use intelligent strategies to bring your target customer base to your website. By viewing Internet marketing from a comprehensive perspective, we exploit a number of mainstream and niche marketing opportunities that exist online.
The ever-increasing volume of businesses on the web has created more competition and higher odds of overlooked and undetected websites. Complex, more sophisticated Internet marketing strategies are required today if a business is to stand a chance of attaining and maintaining predominant visibility on the web.
We can custom build the right package to support a long term marketing campaign for your business. Contact us to discuss!
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) leads a website to top positioning within a search engine's natural results, in order to drive qualified traffic. At Elm Creations, we specialise in helping websites to rank above the competition through strategic content writing, quality link building, search engine friendly web design and development. Websites under our care are organically optimized for major search engines, such as Google, Yahoo, and Bing, under the highest level of care and ethics. On-going monitoring and improvements promote our clients at top long-term positioning.
Note that it's worth taking a read of the following article which points out the Top 10 SEO myths - SEO is a confusing subject and it is hard to quantify the value of good SEO in terms of ROI: http://www.netmagazine.com/features/top-10-seo-myths
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) refers to paid placement of a website within search engine ranking. Pay-per-click marketing involves careful setup, strategic writing, and bidding for keyphrases to effect optimal positioning under "sponsored" results. For greatest ROI, Elm Creations employs sound standards and best practices, with continual monitoring, to increase click-through and conversion rates.
At Elm Creations, we specialise in the use of Google AdWords, which offers pay-per-click and cost-per-thousand advertising, as well as site-targeted advertising for text, banner and rich media advertisements. We offer Google AdWords account management allowing you to reach a global online audience. Contact us to find out more.
Social Media Marketing (SMM)
Social Media Marketing (SMM) creates exposure and branding through interaction with social network channels such as Facebook, forums, blogs, and others. We will work with you in a combined effort to create content that attracts attention and encourages readers to share it within their social networks.
Elm Creations can offer clients facilities in order to set up platforms to engage with social media platforms, through channels such as Twitter, YouTube and LinkedIn.
Web Analytics
Web Analytics tools track and measure website data, reporting on the course taken by visitors in reaching and browsing a website. With the wealth of information that web analytics provide it’s easy to identify the strengths and weakness of a website’s or campaign’s marketing effectiveness. At Elm Creations, we provide comprehensive cause and effect analysis of a website’s traffic and behaviour, as well as strategies for strengthening online efforts.
